You caught me assuming again Travis! That's good.Stowe DOES give that “image” of “exclusivity” and that is just the problem. People who run the Marketing Depts for these mountain “resorts” are college grads who have the wrong idea altogether. They are not even close to being on teh right track or being in touch with their clientele.I bet (again assuming, but from experience) these people aren't even skiers and almost surely are not boarders. I know winter mountain activities, i.e. skiing, has always been costly, but it is not Disney World and it is not a Mercedez Benz. These are not “once in a lifetime” opportunities and nor should they be viewed as such. They view their “product” as a high end item. They look for ways to “maximize” the “perception of value” in their &#
You caught me assuming again Travis! That's good.Stowe DOES give that “image” of “exclusivity” and that is just the problem. People who run the Marketing Depts for these mountain “resorts” are college grads who have the wrong idea altogether. They are not even close to being on teh right track or being in touch with their clientele.I bet (again assuming, but from experience) these people aren't even skiers and almost surely are not boarders. I know winter mountain activities, i.e. skiing, has always been costly, but it is not Disney World and it is not a Mercedez Benz. These are not “once in a lifetime” opportunities and nor should they be viewed as such. They view their “product” as a high end item. They look for ways to “maximize” the “perception of value” in their “brand”. The more “Corporate” they are the worse. Yes I am talking about Vail Resorts, Intrawest, Powder Corp, American Skiing Company, etc… as well as all the “Investment Groups”… actually, especially the investment groups. Those people are clueless!Knock, knock… HELLO?
wikipedia wrote:
Powdr Corporation has been criticized for its refusal to honor lifetime season passes upon its purchase of Killington Resort and increasing pass prices at Mt. Bachelor. In July of 2010, “A federal judge dismissed a class action lawsuit against Killington Resort over so-called 'lifetime' ski passes. Judge Christina Reiss found that the resort owner was under no legal obligation to honor the investor season passes when it purchased Killington Resort in 2007. She also noted that in its purchase agreement with American Skiing Co., SP Land agreed to honor 37 'lifetime' passes, which did not include the names of the plaintiffs or the names of any class members. (A number of those lifetime passes were issued over the years to former employees). She said the investor pass certificates stated very clearly that the passes were valid 'so long as the Sherburne Corp., and that became Killington Ltd., continued to operate the lifts there' and that neither corporation exists today.I honestly think most snowboarders would be appalled at the attitudes, culture, and workings that go on behind the scenes at major mountain resorts. Maybe next time I go to the mountain and they ask me for $75 for a lift ticket I will write them a reality check for it.
