Hey man there are more REALLY GOOD snowboards out there than one can shake an ice sickle at. Overall, you tend to get what you pay for, but good deals can be found on sales at shops or online ( see my online shops page here ).As for a certain company, it is hard to say. There are certain long-time companies that have been in the biz from the beginning (i.e. Burton, Salomon, Winterstick, Sims, etc..) but even new and “unknown” board companies make excellent stuff! Look at the length, width, recommended use, and graphics as determining factors.